The Cigarette Code
Starting with Camel in 1917, Lucky Strike in 1922 and Marlboro in 1950, tobacco companies spent millions in psychological in reaserch to uncover the right brand images and uncover the meaning in smokers lives.The Marlboro "Medal"
- what did $200,000 of research teach Philip Morris about the Marlboro Brand, the fighting spirit and its impact on smokers.The Camel
- thanks to the French it became identified as a phallic brand.....why is it now becoming popular with women?Winston
- why do women avoid this "man's" brand while but not Marlboro?Viriginia Slims
- what makes this brand so
liberated?Kool, Salem, Newports
- what do menthols tell us about the smoker?