Louis Cheskin
The man who help create the Marlboro brand. Pioneer in the field of motivation research and marketing techniques,

ON AMAZON

Buy on Amazon or Amazon Kindle.

Coming soon - the audio version.

Ernest Dichter
The genius who opened up marketing and advertising to psychoanalysis.

THE Mentors

10+ years of research. Unprecedented access to the leading tobacco industry insiders. Author, columnist, psychology researcher, philosopher, business startup guru and TV personality.

Cigarette seduction History

Understanding is How You Quit

THE AUTHOr

DIGITAL Book

Buy as a PDF.
This version includes a "dictionary of brand meanings."


F

Printed Book

Read and keep as a reference.

This version includes a "dictionary of brand meanings."