Printed Book

Read and keep as a reference.

This version includes a "dictionary of brand meanings."

THE AUTHOr

10+ years of research. Unprecedented access to the leading tobacco industry insiders. Author, columnist, psychology researcher, philosopher, business startup guru and TV personality.

Understanding is How You Quit

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ON AMAZON

Buy on Amazon or Amazon Kindle.

Coming soon - the audio version.

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THE Mentors

Cigarette seduction History

DIGITAL Book

Buy as a PDF.
This version includes a "dictionary of brand meanings."


F

Louis Cheskin
The man who help create the Marlboro brand. Pioneer in the field of motivation research and marketing techniques,

Ernest Dichter
The genius who opened up marketing and advertising to psychoanalysis.