Louis Cheskin
The man who help create the Marlboro brand. Pioneer in the field of motivation research and marketing techniques,
Printed Book
Read and keep as a reference.
This version includes a "dictionary of brand meanings."
THE AUTHOr
Ernest Dichter
The genius who opened up marketing and advertising to psychoanalysis.
Cigarette seduction History
THE Mentors
Understanding is How You Quit
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DIGITAL Book
Buy as a PDF.
This version includes a "dictionary of brand meanings."
F
10+ years of research. Unprecedented access to the leading tobacco industry insiders. Author, columnist, psychology researcher, philosopher, business startup guru and TV personality.
NOW! THE ULTIMATE QUIT SMOKING BOOK!
MAKE SMOKING QUIT YOU
Cigarette Seduction @ 2013
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