Louis Cheskin
The man who help create the Marlboro brand. Pioneer in the field of motivation research and marketing techniques,

Printed Book

Read and keep as a reference.

This version includes a "dictionary of brand meanings."

THE AUTHOr

Ernest Dichter
The genius who opened up marketing and advertising to psychoanalysis.

Cigarette seduction History

THE Mentors

Understanding is How You Quit

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DIGITAL Book

Buy as a PDF.
This version includes a "dictionary of brand meanings."


F

10+ years of research. Unprecedented access to the leading tobacco industry insiders. Author, columnist, psychology researcher, philosopher, business startup guru and TV personality.


NOW! THE ULTIMATE QUIT SMOKING BOOK!


MAKE SMOKING QUIT YOU

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ON AMAZON

Buy on Amazon or Amazon Kindle.

Coming soon - the audio version.