Why People Call Alan Brody "The Smoke Whisperer"

The reason you smoke today is because of a bond you secretly made with your cigarette brand as a teen.

But it's only a secret to you. The Tobacco Companies figured this out a long time ago.  Once you understand how it works - you can quit!

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eCigarettes - whether you're for them or against them - here's why people say it helps them quit, or at least cut down. [Read the blog]

We think this is so useful we are giving away a free introductory kit - equivalent of 1 1/2 - 2 packs of cigarettes.

Unlike the patch, e-Cigarettes start the process of quitting without you having to be committed to cessation. It is arguably safer than a cigarette and could offer immediate lifestyle improvements: e.g. you'll stop smelling like tobacco.....

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Need proof? Here is the back cover from book of the man who helped Marlboro develop their world famous pack.  He was so proud of what they discovered, he wrote a book about it - with Philip Morris' blessing! You won't see that around anymore because back then they thought they were helping people. But today, that book could get them into trouble.  How did the Tobacco Companies really know when they built their brands - and what does that mean to you?

We show the research they actually did and how today's MRI research on the brain shows what they knew and how it works.

People with disabled insulas quit almost immediately.*

How do we explain this? Isn't Smoking about addiction?
According to tobacco industry research, addiction is really a byproduct, the real attraction is psychic benefit.

The best way to quit is to go back to the reasons you started.....and unSmoke - get behind the relationship and transition it..... That's where the brand knowledge comes in!

Alan Brody, an advertising industry consultant and former colmunist with Advertising Age and ADWEEK publications, has authored the only book that really digs into the smoking phenomonon from the point of view of customer motivation - and what the tobacco industry discovered about it. By not taking sides and reaching out to the industry figures and sources behind the brands and campaigns, he tells a very different story from the usual "religious" grandstanding of the industtry and its critics.

Most Important - it is now backed by science and it can help you quit.  And, when you quit this way, you are almost guaranteed never to go back.

How it all started: Since 1922, with the help of E.L. Bernays, a pioneering PR agent and Sigmund Freud's nephew in America, the tobacco industry has been using psychoanalytic techniques to develop cigarette brands, advertising and most of all, strategies to make you start as a teen.

When you understand why you started, and most of all, how you accepted smoking into your life, you understand how to quit. The secret is that smokers develop powerful psychic bonds with their brands - something akin to a religious communion. When you break the bond, you break the desire to smoke and the physical addiction can be relatively easy to overcome - but you need a little help.

Your brand choices are the key. They are a code to your unconscious, and once you know how they work, it is the surest way to develop a successful permanent quitting strategy.

In fact, we don't call it quitting - which sounds like a stepping into the abyss - we call it "unSmoking" because you are rolling back the experiences that led you to smoking in the first place.

You can still use patches and gums and so on, but that merely deals with the physical side of smoking and smokers who only quit physically are as much as 80% likely to resume. The emotional connection is much more important and smokers who have broken their emotional tie are far less likely to be recidivists. In brain-impaired quitters there appears to be zero interest in returning to cigarettes.

*"Brain Injury Disrupts Smoking Addiction" in Science, Jan. 2007